Today, there are still several good quality companies that go about their businesses in “old school” ways. They provide great services or products, but, if this is your company, you may be finding it harder and harder to compete and stay alive against the competition. More and more customers expect businesses to stay culturally relevant. This can be troubling for some businesses because this means a change or new realms they are not comfortable with.
Let’s be realistic. It’s 2016—your business should have a website. You need to have a presence online even if you are not posting every day or updating your website daily, you need to have an online presence to stay alive among your competition. More and more people are using search engines to find companies and businesses to obtain products or services. If you do not have a website, you will likely turn many customers away because they cannot find the info they want in the way that’s most culturally relevant.
People are increasingly using social media as a source to find companies and business. They are chatting with friends and acquaintances or even people they do not know to find what they are looking for. You, again, do not have to post every day. However, he more frequently you post, the better this will increase brand awareness and communication about your business. Social media makes it fairly easy to attract traffic to your site.
You need to make sure there are areas online that have your contact information and locations. You want these to be third party sites. Most of these will be review sites. Your business is likely on some of these sites, so it is important to capitalize on already-used sites and make sure your information is up-to-date so customers can contact you. You can see what people like or possibly dislike about your business and try and make improvements.
You need to make consistent updates with your marketing tactics. This obviously does not necessarily have to happen daily, but the more frequently you pay attention to this, the better. You need to continually keep up with your customers or potential customers. You also want to make sure they have the appropriate contact info for you and updated information on the business. Obviously, if you have a new product or service you want to update your customers about this.
You want to make sure it is easy for your customers or potential customers to communicate with your business. This could be making sure it is easy to call your office or have a contact page for questions and making sure you respond quickly to these. Another option would be to offer live chats with customers.
The things mentioned above would be your bare essentials for business. There are few more things that could help boost your business: SEO, social media marketing strategies, and marketing campaigns. These would be going beyond the basics but would continue to expand your business online.
It is important not to be scared of change and to start small and expand. The world of business is changing, and in order to survive we have to adapt. Keep an open mind and build a presence online and gradually expand where you see that your business can grow.